At CES 2025, Samsung Electronics took center stage to reveal its ambitious “AI for All” initiative, a bold vision to integrate artificial intelligence into everyday life. Building on its legacy as a leader in connected home technology, the company’s latest innovations aim to make AI a seamless part of daily experiences, enhancing convenience, personalization, and security in homes and beyond.
Revolutionizing Home Life with Intelligent Technology
Jonathan Gabrio, Head of the Connected Experience Center at Samsung Electronics America, highlighted the company’s mission to transform homes into intelligent ecosystems. Through Samsung’s Home AI, devices adapt to individual habits, offering hyper-personalized experiences tailored to every household—from solo dwellers to multi-generational families.
Samsung also reaffirmed its commitment to security and privacy with the advanced Knox Matrix system. Using blockchain technology, this system ensures robust protection for a wide range of connected devices, from mobile phones to appliances.
Features like the Knox Matrix Dashboard allow users to manage security settings effortlessly, while Knox Vault isolates sensitive data such as passwords, adding an extra layer of protection.
A Unified Ecosystem Powered by SmartThings
Central to Samsung’s vision is SmartThings, the company’s smart home platform that connects millions of devices worldwide. Enhanced with cutting-edge AI, SmartThings enables devices to respond intelligently to environmental cues such as sound and movement. Features like Ambient Sensing and Bixby Voice bring intuitive interaction, recognizing individual voices and adjusting settings accordingly.
Additionally, Samsung introduced Flex Connect, an energy demand-response program that incentivizes energy-efficient behavior. Users enrolled in SmartThings Energy can now reduce local grid strain and earn rewards—a feature set to expand to Texas in 2025.
Productivity and Creativity Enhanced by AI-Driven Devices
Beyond the home, Samsung’s latest devices, such as the Galaxy Book5 Pro and Galaxy Book5 360, are equipped with AI tools to boost productivity and creativity. Features like AI Select simplify browsing, while Samsung Studio enables seamless editing across devices.
These laptops also include advanced capabilities like Photo Remaster, which enhances image quality, and Storage Share, allowing effortless file access across platforms.
Advancing Health and Wellness
In the realm of personal health, Samsung continues to innovate with AI-powered solutions integrated into its wearables. Devices like the Galaxy Ring and Galaxy Watch deliver actionable health insights, empowering users to make informed decisions about their well-being.
These advancements are part of Samsung Health’s mission to create an end-to-end health ecosystem.
Elevating Entertainment with AI-Powered Screens
Samsung’s Vision AI is redefining the entertainment landscape with smart TVs that deliver tailored experiences. The flagship Neo QLED 8K boasts features like 8K AI Upscaling Pro and Color Booster Pro, enhancing picture quality in real-time.
Meanwhile, the Art Mode feature transforms Samsung’s QLED TVs into personal art galleries, offering access to over 3,000 digital artworks.
Expanding AI Beyond the Home
Samsung’s AI ambitions extend into new domains with SmartThings Pro, a solution designed for businesses, hotels, schools, and even maritime environments. Collaborations with partners like Hyundai and Samsung Heavy Industries showcase the versatility of Samsung’s AI ecosystem.
For example, SmartThings for Ships streamlines operations with automated settings, while SmartThings in EVs optimizes energy management for electric vehicles.
Empowering the Next Generation
Samsung’s dedication to innovation is rooted in its commitment to inclusivity and sustainability. Initiatives like Solve for Tomorrow and Samsung Innovation Campus are preparing young minds for the future through education in AI, IoT, and big data.
The company’s collaboration with the United Nations Development Programme (UNDP) has also raised over $20 million through the Samsung Global Goals app, mobilizing millions to contribute toward a better world.
A Vision for the Future
Jong-Hee Han, Vice Chairman and CEO of Samsung’s Device eXperience Division, closed the CES keynote with a forward-looking message. “This year at CES, we are reinforcing our commitment to delivering personalized experiences through our widespread implementation of AI,” he said. “Our goal is to continue this journey of innovation for the next century, bringing intelligence into every facet of life.”
With its “AI for All” initiative, Samsung is not only setting a new standard for technological integration but also showcasing how AI can create a more connected, secure, and empowered world for everyone.
