Fabletics Co-founder Expands Wellness Empire into Nutrition
Kate Hudson, the actress and entrepreneur known for her ventures beyond showbiz, is making a significant foray into the health and wellness sector. After the success of Fabletics and the launch of King Street Vodka, she’s now stepping into the nutrition space with INBLOOM, a brand-new venture.
“This brand of supplements is something I’ve wanted to do for a very long time,” said Hudson in a recent Zoom interview, expressing her excitement for the launch of INBLOOM. The 41-year-old entrepreneur introduced the brand from her scenic mountain home in Aspen, Colorado, highlighting the importance of offering premium ingredients in a form that doesn’t involve conventional pills.
A Chic Approach to Holistic Beauty Supplements
The INBLOOM lineup, available online today, features five distinct powders: Essential Elements, Beauty Aura, Brain Flow, Energy Shift, and Dream Sleep. Hudson’s emphasis lies in crafting these powders from 100% plant-derived, gluten-free, non-GMO ingredients, housed in elegant minimalist white glass containers that serve both function and aesthetics.
“I wanted InBloom to feel like a better way to approach daily multivitamins,” explained Hudson. The flagship product, Essential Elements, combines multivitamins and greens sourced from real plants, designed for easy incorporation into daily routines, such as adding it to smoothies.
Crafting Health-Promoting Powders without Compromise
Creating nutritional powders devoid of synthetic additives and sugars while maintaining a pleasing taste was a significant challenge for Hudson. “I wanted our Energy Shift supplement to taste like Crystal Light, minus all the questionable chemicals,” she said. Meanwhile, Brain Flow, with its cocoa flavor, serves as a brain-boosting option that easily disguises itself as a delightful hot chocolate.
Holistic Wellness & Skin-Care Benefits
Aligning with Hudson’s holistic wellness approach, each INBLOOM supplement addresses distinct health benefits while inherently offering skincare benefits. “Good skin starts with sleep and water,” remarked Hudson, underlining the importance of maintaining healthy patterns for overall well-being.
Her Beauty Aura powder, made with marine collagen, encapsulates her approach to beauty-focused supplements. “I mix it into my water bottle and sip it throughout the day,” she explained, emphasizing the significance of collagen intake for aging skin.
The Message: Self-Care and Wellness
For Hudson, the goal of INBLOOM goes beyond selling supplements; it’s about nurturing self-care and mental wellness. “Wellness is a huge part of our mental health,” she expressed, urging kindness to oneself amid the chaos of the world. “It starts with how you live and what you give your body.”
While Hudson’s glowing skin and healthy lifestyle are notable, she advises consulting healthcare professionals before initiating any supplement routine. Nevertheless, INBLOOM stands as her latest endeavor to promote holistic wellness through accessible, premium-grade nutritional supplements.
