Amazon has announced that its 10th Prime Day event will offer Prime members exclusive access to millions of deals worldwide, starting July 16 at 12:01 a.m. PDT. This 48-hour event will feature some of the lowest prices of the year on a variety of products from top brands, making it an excellent opportunity for members to save on everything from electronics to everyday essentials.
Massive Savings Across Categories
During Prime Day, members can enjoy discounts in over 35 categories, including electronics, beauty, and apparel. Deals include up to 50% off select Sony speakers, 30% off Coach handbags and shoes, and 20% off Supergoop! sunscreen.
Summer favorites like Hey Dude and Keds footwear, Wilson and Joola Pickleball equipment, and Stanley, Oakley, and Sun Bum skincare products will also see significant discounts.
For those preparing for the new school year, Prime Day offers up to 50% off Keurig coffee brewers, Sharpie, Elmer’s, and Paper Mate essentials, and up to 30% off New Balance shoes and apparel. This is an ideal time to stock up on back-to-school supplies and dorm room essentials.
Exclusive Prime Member Benefits
Prime members benefit from fast, free delivery on a wide selection of products, quality entertainment, and exclusive savings throughout the year. Those who are not yet members can sign up for a Prime membership or start a 30-day free trial at amazon.com/prime to participate in Prime Day and enjoy these benefits.
Back to School and College Deals
Prime Day is the perfect time for parents and students to save on back-to-school essentials. Amazon’s shopping guides help customers find everything they need for school and college, from trendy dorm décor to top laptops for students.
Exclusive deals include a bundle with a Fire Max 11, a Herschel Classic backpack, and Echo Buds (2023) for $189.99. More deals can be found at amazon.com/backtoschool and amazon.com/offtocollege.
Sneak Peek at Summer’s Best Deals
Prime members can look forward to frequent deal drops, with new offers appearing every five minutes during select periods. Highlights include:
- Up to 68% off select devices and bundles such as Ring Spotlight Cam Plus, eero Pro 6E mesh Wi-Fi systems, Blink Outdoor 4 + Echo Show 5 bundles, Fire TV Stick with an Xbox Wireless Controller bundle, Fire TV 4-Series 4K UHD smart TV, Fire 10 Kids tablet, and Ring Pet bundles
- Up to 50% off new Amazon devices including Echo Spot, Blink Mini 2, and Ring Battery Doorbell Pro
- Up to 50% off home appliances from Dyson, Shark, and Bissell
- Up to 50% off Crest Whitestrips and Oral-B toothbrushes
- 45% off iRobot Roomba vacuums, mops, and combos
- Up to 40% off Sony headphones
- Up to 40% off campus essentials from Amazon Basics and Amazon Essentials
- Up to 40% off footwear from Allbirds and Rothy’s
- Up to 40% off Orolay apparel
- Up to 40% off IT Cosmetics makeup and skincare
- Up to 35% off kitchen and home appliances from Vitamix
- Up to 35% off products from Shopbop including Dr. Martens, Reebok, Fila, and APL
- 30% off Urban Decay cosmetics and Lancôme skincare and fragrance
- Up to 30% off New Balance shoes and apparel
- Up to 30% off haircare products from Amika, Biolage, and Color Wow
- Up to 30% off skincare products from Innisfree, Clarins, and beauty products from goop
- 20% off pre-loved designer handbags from What Goes Around Comes Around
- 20% off luxury fashion and beauty from brands such as AREA, Giuseppe Zanotti, Altuzarra, Dr. Barbara Sturm, and Cle de Peau
- Deals on celebrity brands like Martha Stewart, Paris Hilton, and Below 60 by Hilary Duff
Supporting Small Businesses
Over 60% of sales on Amazon come from independent sellers, many of which are small and medium-sized businesses. This Prime Day, Amazon makes it easier for members to support small businesses with exclusive deals.
Look for the Small Business badge and explore the small business storefront at amazon.com/supportsmall to find products from Black-owned, women-owned, military family-owned, Hispanic-owned, AANHPI-owned, and LGBTQIA-owned businesses.
Additional Ways to Save
Prime members can take advantage of several exclusive offers:
- Prime Visa and Prime Store Card holders can receive an Amazon Gift Card upon approval and earn cash back on purchases.
- Prime members who haven’t tried Amazon Music Unlimited can get five months free.
- Save up to 35% on select products when shopping directly from participating brands’ websites with Buy with Prime.
- Access Amazon’s new grocery delivery subscription free for three months for unlimited delivery on orders over $35.
- Book discounted flights, car rentals, and travel experiences with Amazon Travel Deals.
- Enjoy free games with Prime Gaming, including titles like Suicide Squad: Kill the Justice League, Chivalry 2, and Rise of the Tomb Raider.
About Amazon Prime
Prime membership combines savings, convenience, and entertainment into a single package. With over 200 million paid members worldwide, Prime offers access to a vast selection of products, exceptional value, and fast delivery. In the U.S., Prime includes free shipping on over 300 million items, with many available for Same Day or One-Day Delivery.
New members can join for $14.99 per month or $139 per year, or start a 30-day free trial at amazon.com/prime. Discounts are available for students and qualifying government assistance recipients.
