From the luminous allure of the “Scandi hairline” to the mouthwatering charm of the “Cherry Cola lip,” we’ll unveil the styles setting the beauty scene on fire. So, whether you’re a makeup maven, nail art enthusiast, or simply looking for some fresh inspiration, join us as we explore the beauty trends that are making waves this year.
The Scandi Hairline: Embrace the Light and Bright
Natural blondes, especially those aiming for that quintessential Scandi look, have reason to rejoice as the “Scandi Hairline” emerges as a leading beauty trend for 2024. This technique involves a strategic scalp bleach application focused on the hairline, and it’s been all the rage since 2023. Influential figures like Sofia Richie Grainge have made a beeline to salons to achieve this sought-after look, with credit potentially due to Swedish content creator Matilda Djerf and her TikTok-favored brand, Djerf Avenue.
The Cherry Cola Lip: A Glossy Ombre Sensation
Another TikTok sensation, the Cherry Cola lip, took the internet by storm in 2023 and continues to captivate beauty enthusiasts in 2024. This striking look combines rich reds and browns in an ombré style, often finished with a high-shine texture. Grab a brown-toned, nude lip liner slightly darker than your natural lip colour to outline and shade your lips, creating a radiant effect. Finish with a pigmented pink or red balm or gloss for that perfect Cherry Cola pout.
Chocolate Milk Nails: Sip and Paint
Following the trend of naming beauty styles after sweets, 2024 introduces the subtle elegance of chocolate milk nails. Inspired by the comforting cacao beverage, this nail polish trend offers a spectrum of shades, much like everyone’s unique milk-to-chocolate ratio. Your nails should look good enough to devour whether you prefer a lighter or deeper chocolate hue.
Espresso Makeup: A Rich and Bold Transformation
Makeup enthusiasts have indulged in a delectable makeover in 2023, transitioning from “latte” and “vanilla girl” aesthetics to rosy “strawberry” blush. As we move into 2024, the most sought-after makeup trend is “espresso,” a more decadent take on the latte style that emphasizes deep brown shades. Supermodel Emily Ratajkowski has significantly popularised this grungy trend with her smoked-out brown-eye looks.
The Butterfly Bob: Short and Stylish
Short hairstyles have dominated the beauty scene in 2023, and the trend continues to flourish with the “butterfly bob.” Building on the “butterfly” haircut sported by Matilda Djerf, this style features shorter, voluminous top layers cascading down to slightly shorter lengths, resembling a butterfly’s wings. Variations include flirty flicks or soft curls, with Zendaya’s nostalgic retro curls being a favourite.
Ballet-Core Beauty: Elegance in Pink
Hailey Bieber and her brand Rhode have been at the forefront of the beauty trends 2023, including “latte” and “cherry cola.” Bieber, a former ballerina, also influences the ethereal “ballet-core beauty” trend, which blends the clean aesthetics of “vanilla girl” with the charm of “strawberry makeup.” Expect to see an abundance of blush tones, slicked-back ballet hairstyles, wrap cardigans, ribbons, dewy skin, and glossy lips as this trend gracefully pirouettes into 2024.
