French Luxury Meets the Waves: Kauli Vaast Joins Dior
In a strategic move ahead of the Paris Olympics, Dior has announced the inclusion of French Polynesian surfer Kauli Vaast to its team of brand ambassadors. At just 21 years old, Vaast, hailing from Papeete, French Polynesia, is rapidly ascending in the surfing world. His involvement is seen as a significant boost for the French luxury brand as it aligns with the Paris Olympic Games.
Kauli Vaast: A New Icon for Dior
Vaast’s association with Dior marks a landmark in his career. “Joining this magnificent fashion house is an honour, and I’m proud to be part of a brand that exudes audacity and creativity, qualities that mirror my approach to surfing,” Vaast commented. Dior has praised Vaast as a “new icon” of the brand, highlighting his Olympic qualification at the 2023 ISA World Surfing Games in El Salvador. The brand admires his continuous pursuit of excellence and daring spirit.
Surfing’s Olympic Journey and Vaast’s Fearless Feats
Surfing, which made its Olympic debut in Tokyo in 2020, has found a new star in Vaast. Raised on the waves of Teahupo’o, known for hosting the 2024 Olympic surfing events, Vaast has already made headlines. In August 2021, he famously conquered a towering 10-meter wave at Teahupo’o, showcasing his remarkable bravery and skill, which align perfectly with Dior’s brand values.
Dior’s Olympic Strategy: A Diverse Team of Ambassadors
Vaast’s recruitment is a first for Dior, marking the brand’s initial foray into partnering with a male athlete for the Olympics. The luxury house’s strategy includes collaborations with gymnast Mélanie de Jesus dos Santos and wheelchair tennis player Pauline Déroulède. This diverse team of ambassadors underscores Dior’s commitment to excellence and inclusivity in sports.
LVMH’s Broader Olympic Engagement
The luxury conglomerate LVMH Moët Hennessy Louis Vuitton, Dior’s parent company, is reinforcing its presence in the sports world as a premium partner of the Paris 2024 Olympic and Paralympic Games. This partnership enhances the company’s visibility and demonstrates its support for athletic endeavours across various disciplines.
