As CES 2024 continues, Amazon’s announcements have set a high bar, demonstrating the company’s ongoing commitment to innovation and its significant impact across various industries.
Amazon and Panasonic Join Forces for Smart TV Integration
At CES 2024, Amazon made waves with the announcement of a global partnership with Panasonic. This collaboration will see the integration of Amazon’s Fire TV directly into Panasonic’s latest smart TVs, including the flagship OLED models Z95A and Z93A.
These TVs, equipped with Alexa voice control, promise to revolutionize the home entertainment experience, offering seamless access to streaming apps, live content, and smart home device control.
Groundbreaking In-Car AI Experience with BMW
Amazon’s partnership with BMW marks a significant advancement in automotive technology. Demonstrated at CES, the new Alexa Large Language Model (LLM)-powered capabilities in BMW vehicles offer a more intuitive and natural interaction for drivers.
This system allows users to easily understand and control various car features, like drive modes and parking assistance, through simplified voice commands.
Pushing Boundaries with AWS and Siemens
A highlight of CES 2024 was the joint announcement by Amazon Web Services (AWS) and Siemens. They revealed their initiative to integrate Amazon Bedrock with Siemens’ Mendix platform, bringing generative AI tools across various industries. This collaboration enables users to easily incorporate AI models into their applications, significantly enhancing software development efficiency.
Advancements in Home Entertainment: Matter Casting
Amazon also announced the introduction of Matter Casting for Fire TV and Echo Show 15 devices. This new feature allows users to cast content from streaming apps on iOS and Android devices directly to these Amazon products. It represents an industry-first in implementing Matter Casting, expanding customer choices for home entertainment.
Zoox’s Autonomous Robotaxi Takes Center Stage
The latest generation of Zoox’s purpose-built robotaxi was another standout at CES. Zoox, after achieving the historic milestone of operating a fully autonomous robotaxi with passengers, offered CES attendees an exclusive chance to join its early-bird waitlist for their upcoming ride-hailing service.
Empowering Developers with Generative AI
Amazon introduced new generative AI-powered experiences for Alexa, developed by external creators. These innovations include diverse applications from conversational characters and AI-powered music creation to advanced voice AI games, showcasing the versatility and potential of Alexa’s expanded capabilities.
Alexa Fund: Investing in the Future of AI
The Alexa Fund showcased its investments in innovative startups at CES 2024. This included MultiOn’s personal AI agent and Embodied, Inc.’s AI-powered robotics companions, highlighting Amazon’s commitment to fostering growth in AI, smart devices, and new media sectors.
